Lululemon — 2024
Revitalizing lululemon's Reviews
Role
Product Design
Timeline
June - Oct 2024
Team
2 Designers,
1 Product Mangers
Skills
Product Design,
Strategy
Overview
Lululemon's product review submission process had a 53% drop-off rate after the first step.
The multi-step web flow forced guests through unskippable pages, asked inconsistent questions between web and app, and included outdated fields with no bearing on the current product experience, all while missing the size and fit details shoppers relied on most.
Solution
As lead designer on this workstream
I redesigned the submission flow into a single-page experience with clear required vs. optional questions, standardized fields across platforms, and added the granular fit data guests actually wanted reducing friction while improving the quality and consistency of review data.
